Privacy Policy

1. Information We Gather

• Navigation data: pages visited, time spent on each page, click sequences, and the websites that directed you here.
• Device information: your operating system, browser type, display resolution, and general geographic region derived from your IP address.
• Cookie files: small data files stored locally to preserve your settings and help us evaluate site performance.
• Tracking pixels: lightweight code snippets deployed by analytics platforms and affiliate tracking partners.

2. Purpose of Data Collection

• Improve page load times and overall browsing experience.
• Determine which reviews and guides attract the most reader interest.
• Track referral activity to ensure accurate affiliate commission attribution.
• Meet regulatory and legal reporting requirements applicable in the UK.

3. Legal Grounds for Processing

We rely on legitimate interests (maintaining site functionality, preventing misuse) and your explicit consent for any non-essential data processing such as analytics tracking.

4. How We Use Cookies

Our website deploys two categories of cookies:

• Essential — required for core site operations and cannot be disabled.
• Analytics (opt-in only) — help us understand visitor behaviour and improve our content.

Analytics cookies remain dormant until you actively opt in. You can change your preferences at any time through the consent notice or via the "Cookie settings" option in our footer. See our dedicated Cookie Policy page for further information.

5. Third-Party Partners

We work with web analytics providers, affiliate networks, and advertising technology companies. These partners may handle certain data points in accordance with their own published privacy policies.

6. Security Safeguards

We employ industry-standard encryption and access control measures to protect the data we hold. However, no method of electronic transmission is entirely risk-free, and we cannot guarantee absolute security.

7. Data Retention

Personal data is retained only for as long as necessary to fulfil the purposes described above. Once no longer needed, data is either securely deleted or anonymised in line with our internal retention schedule.

8. Your Rights Under UK Law

UK data protection legislation grants you the right to access the personal data we hold about you, request corrections, ask for deletion, object to processing, and withdraw any consent you have previously given.

9. Get in Touch

Questions or requests relating to this privacy policy? Reach our data protection team at [email protected].